Tradie business coaching

Build a business
worth owning

You already know your trade. We support you with the parts nobody taught you. Built in trades. Proven in trades. Based in Perth.

$30M
Revenue Built at Smartfix
19+
years combined experience
Book a call with us
Private
Trade network
Private
Trade network

How we support you & your business

What you actually get

Hypotential is a private network, a member portal, coaching matched to your stage, and real events to back it up. Here's exactly what membership includes.

01

A private trade network

Perth’s first private network built only for trade business owners. Real conversations with owners facing the same market pressure you are, not a Facebook group and not generic noise.

02

Your member portal

One place for everything: the full content hub, direct access to your coaches, and official partners already vetted for trade business owners, not a list of links to figure out yourself.

03

SUPPORT MATCHED TO YOUR STAGE

Every membership level is built for where you actually are. Monthly workshops with live Q&A, self-driven learning and online support, or weekly one-on-one coaching if you want it hands-on.

04

Bi-monthly in-person events

Real rooms, real Perth owners. Evening and morning options across the north, central and south so getting there isn’t the reason you skip it.

How you're supported

Never working it out alone

Perth’s first private network for trade business owners, backed by real support not just advice online. Direct access to your coaches, honest conversations with owners in the same position as you, and bi-monthly in-person meet-ups across Perth, so getting help doesn’t mean doing it by yourself at a laptop.

Learn more

Your not alone

Running a trade business in Perth is a different kind of pressure to being on the tools for someone else. There’s no one to check your pricing against, no one down the hall when a job goes sideways, no manager who’s seen it before. That’s true whether you’re six months in or six years in with a team behind you.
This is what Hypotential is built around: a place to compare notes with other people carrying the same pressure, in the same market, who are willing to be straight about it.

Built from a live business

The systems we teach are running right now, in Perth, in the same market you compete in. Pulled straight from a live business, not a US playbook.

Systems over motivation

Knowing your trade got you this far. Growing it takes different tools: a quoting system that works, a lead flow you can rely on, and a team that runs properly without you standing over it.

Perth. Not a template.

WA labour costs. Perth residential cycles. FIFO pulling your best staff. We know your market because we’re operating in it, not advising from the outside.

The Path Forward

Built for every stage

Most owners start with Foundations and adjust from there. Moving up as your growth goals change, life throws its normal curveballs, and you learn how you like to work.

Recommended Start

Foundations

$254/mo +GST

The best place to begin. Everything you need to build real structure, learn straight from Kane and Aisha, and stop guessing. Whether you’re just starting out, staying solo, or getting ready to grow.

 

  • Full content hub. New course sessions added every month, plus templates and tools
  • Private trade business network
  • Monthly online workshop with Q&A
  • Direct message support access to Kane and Aisha
  • Access to official partners in specialist fields
Get Started Today Learn More →
 

Momentum

Pricing on application

The next step up. Weekly live training with Kane and Aisha, direct problem-solving, and specialist guests. Built for owners ready to build momentum with a group that’s working through the same things.

Everything in Foundations, plus:

  • Weekly live group training with Kane & Aisha
  • The Momentum Method: 12 monthly topics, each with a working session and worksheet
  • Special guest sessions: Google Ads, finance, HR, recruiting, wholesalers
Talk to Our Team Learn More →
 

Partnership

Pricing on application

The full step up. Direct access for owners scaling hard who want Kane or Aisha actively in their corner — priced to your goals.

Everything in Momentum, plus:

  • 1:1 sessions with Kane or Aisha
  • Strategic growth planning
  • Direct line — not a help desk
  • Custom implementation roadmap
Talk to Our Team Learn More →

Most start with Foundations and step up as they grow. A quick conversation first — no pitch, no pressure.

Trade business coaching by Kane Tyler Smith and Aisha Derrick

In your corner

Working alongside you, not above you

Hypotential is led by Kane Tyler Smith and Aisha Derrick – the team that took Smartfix from one van to one of Perth’s largest residential trade businesses, and still runs it today.

Kane brings the operator’s view: systems, pricing, hiring and the hard calls that come with real growth. Aisha leads brand, marketing and the long-term thinking that turns a busy trade into a business worth owning.

The smartfix story

HOW we know it works

Eight years, one van, and a business that's now one of Perth's largest residential trade companies. Here's how it actually happened, year by year.

2018

Solo.

1 Van

Kane starts Smartfix out of Perth’s north. Zero staff, zero playbook.

2020

$1.3M

7 Staff

First real system, first real leadership pressure, and revenue tracking built from nothing.

2022

$6.3M

24 STAFF

Expanded into plumbing and multi-trade operations. Culture got defined the hard way, through the growing pains.

2024

$30M

130+ STAFF

More trade services added. Smartfix is recognised as one of Perth’s largest residential trade groups, but still a lot of systems needed.

2026

Now.

HYPOTENTIAL

Built, tested and rebuilt. Smartfix Electrical & Air con now stands at its strongest. Everything that worked, and didn’t, now packaged to share with other trade owners.

Smartfix Electrical & air con
WA
Only. Built for this state, not a global template
$0
External investment — built on cash flow and systems alone

Perth, Western Australia

We know this market

Running a trade business in Perth is a different beast. Labour competition from FIFO, a residential market that swings hard, and clients who want quality and price. We’re not guessing u2014 we’re in it.

  • WA-specific labour market — what to pay, how to retain in a tight market
  • Perth residential cycle awareness — when to push, when to hold
  • Real understanding from Swan Valley to the southern suburbs
  • Local supplier and subcontractor dynamics, not assumptions
  • Built without outside investment — cash flow and systems only

Your Trade

Built for your industry

Every trade has its own rhythm. Explore coaching designed around yours.

ElectricalBusiness coaching for electriciansPlumbingBusiness coaching for plumbersBuildingBusiness coaching for buildersHVACAir conditioning & refrigerationMaintenanceHome services & property maintenanceNot sure? Start hereGeneral trade coaching. Perth WA

The Hypotential Podcast

Real conversation Forward thinking

View All Episodes
August 26, 2026

Building a Trade Business That Doesn’t Rely on the Owner | Peter Craft

In this episode, Kane sits down with Peter Craft, co-owner of ASAP Trades, a Perth plumbing business built around honest…

Watch Now →
August 20, 2026

He’s 21, Making $8K a Week & Turning Work Away | Myles Gaebler

At just 21, Myles Gaebler is already facing a problem plenty of business owners would love to have — more…

Watch Now →
August 13, 2026

Commercial Property and Smart Investing | Luke Randazzo from Burgess Rawson

In this episode, Kane sits down with Luke Randazzo, Director at Burgess Rawson, one of WA's leading commercial real estate…

Watch Now →

Lastest Articles

Keep Building Your System

View All
Kane and Aisha 02
July 28, 2026
What Systems Does a Residential Trade Business Actually Need?

Busy but chaotic? Your trade business only needs 7 core systems to stop the overwhelm, protect your margins, and free you up. Find out…

Systems & OpsAll Trades
July 28, 2026
When Should You Hire Your First Admin or Operations Manager?

Not sure when to hire admin for your trade business? Discover the key signs your tradie business is ready and find out how to…

Hiring & TeamAll Trades
July 22, 2026
What Marketing Actually Works for Residential Trade Businesses?

Learn the marketing strategies that actually work for your tradie business, from building local visibility to generating steady leads at every stage of growth.

Growth & Founder roleAll Trades

Free To Download

Free tools for trade founders

Practical resources you can use today — no membership required. Real templates from a real trade business.

OPERATIONS TOOL

THE RESIDENTIAL TRADE JOB FLOW MAP

Find out where jobs actually slow down, from first enquiry to final invoice. A five-stage audit tool used inside Hypotential to spot the one bottleneck costing you the most time.

Download Free
MARKETING TOOL

THE RESIDENTIAL TRADE LEAD SOURCE FILTER

Not every lead source suits every business. Work out which channels actually match your stage and stop spreading your marketing thin.

Download Free
DIAGNOSTIC TOOL

THE TRADE BUSINESS PRESSURE MAP

Pinpoint where your business is really feeling the weight. Five pressure areas, one dominant gap, and a single next step to work on.

Download Free

Tools & platforms used by modern trade businesses

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Member Stories

What people are saying

“I have seen Kane grow Smartfix from a $1M turnover business to a well-oiled $20M operation. Kane’s entrepreneurial skills have come to light as he steered Smartfix through both prosperous times and challenging hurdles. Hypotential is a great fit for Kane. He would be a great tutor if you are looking to expand your business.”

Mak Rullo
Director, Maine Finance

“I have known Kane professionally for almost a decade. In that time, he has expanded his business from a sole trader operation to a multi-faceted business employing close to one hundred people. His success is down to his ability to recognise market opportunities, bringing out the best in his staff and working hard to achieve the goals he sets himself.”

James Freeman
Freeman & Associates

“Always calm under pressure and clinical in decision making. Willing to make hard decisions. Kane is honest and upfront. He does what he says and follows through on it. I appreciate his approach and is someone I can pick up the phone and get real feedback on where things are at in terms of a transaction or his business. Would recommend Kane!”

Luke Randazzo
Director, Burgess Rawson

“I’ve known Kane Smith since 2022 in my capacity as his insurance broker, working closely with him and supporting the growth of Smartfix during that time…I’ve had the opportunity to see firsthand how Kane operates as a business owner and leader. He communicates clearly, makes well-considered decisions, and approaches challenges with a calm, solutions-focused mindset. He doesn’t cut corners…

Mark Chafe
BJS Insurance Brokers WA (North)

“During my time working at Smartfix, I was consistently impressed by Kane’s ability to lead with clear communication, apply a methodical approach to problem-solving, and develop practical systems that truly work in real-world conditions…He shows genuine care for both clients and team members alike, building trust and respect across the board.”

Mark Laruffa
Director, FixIt Trades

“I’ve had the pleasure of working with Kane from Smartfix on a number of projects over the past few years and have always found him to be honest, straightforward, and highly professional. Based on my experience working with him, I would confidently recommend Kane and trust the work he is doing with Hypotential.”

Sarah Morrissey
Owner Morrissey Blinds & Interiors

“I’ve been working with Kane just over 10 months now, & it’s been an absolute pleasure. He’s incredibly easy to work with, responsive, & consistent in the way he approaches decisions & growth. Kane brings a calm, solutions focused mindset to everything we work on & is always open to testing, refining & improving without ego. What really stands out is his reliability & the…

Jeremy Decker
Paid Media Plus
Ready to stop guessing?

Have a real conversation about where your business is at and what actually makes sense for you. No pitch, no pressure.

Talk to Our Team

Frequently Asked Questions

What is included in my membership?

Every membership includes access to the private trade network, full content hub with courses and session recordings, resources & tools. Momentum unlocks weekly live workshops and group coaching.

Is Hypotential only for businesses trying to grow bigger?

No. Plenty of members want a stable, well-run business rather than a bigger one. Foundations is built for exactly that. Staying steady, knowing your numbers, and running things properly, whether or not you ever hire a single person.

I’ve just started my business. Is this too early for me?

Not at all. A lot of members join in their first year specifically to get the pricing, systems and structure right from the start, rather than fixing it later. Foundations is built around a network and community because there is no reason why you should be doing it alone or guessing.

Is there a minimum commitment?

Our memberships have a 3-month commitment that is designed to keep you accountable and give a good crack at investing in yourself. In three months you’ll see a difference and know whether this is the right fit for you.

How do I cancel my membership?

You can cancel at any time by contacting support. Your access will continue until the end of your current billing period.

Can I upgrade my membership tier?

Yes, you can upgrade at any time. Contact us and we’ll move you to the next tier. Your billing will be adjusted accordingly.